Cookies
social
youthful
yum
healthy
treat/snack
nostalgia, memories
eco friendly
ethnical
free range
fair trade
natural
organic
cultural
choc chip
have with coffee, tea
Macro Trends
lifestyle choices - a growing trend is people are starting to think more about what they are eating and where its coming from - organic, healthy
homegrown, local - supporting local business/ produce
fast/ easy accessible food
eco friendly - recycling
fair trade
healthy food - people are coming more conscious about whats in the food they are eating - sugar free, vegan, gluten free
looking at different packaging designs / cookie brands
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