Brand identity
We are going for a market approach using local fruits, vegetables and other produce/ flavours you would find at your local market.
The macro trend me are following is a healthy product and the supporting locally made produce.
people are starting to think more about what they're consuming and where its coming from, our biscuit brand will provide a locally made product that is healthy and better for you
Target Audience
healthy/ fresh
more raw/ fruit flavours
less fat than original cookies
contains superfoods - fruits
organic lifestyle
people looking for a healthier treat
supporting locally made produce/ products
flavours you would find at your local market
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