Perceptual Maps

Chart 1- 

• Gaps within the mature/decadent area and an even larger one in healthy/youth
• May look into market position to be in the middle, a biscuit that is healthy and yum while targeting a wide audience.

We want a healthy but yummy snack and for the consumers to feel good about eating it.

- Gaps in the healthy but a little bit high end in the market-

-Also yum but healthy- There isn't many products that are healthy and yum if our product is a bit high end in the market it will fit in the gap of healthy but yum also a little high end in the market if we want local ingredients.