BIB
Rational Features
- organic local ingredients
- healthy
- supports local markets
- nz company
- eco friendly packaging
Rational Benefits
- Know where the product has come from
responding to macro trend of consumers
knowing where they're food has come from
- healthy / organic macro trend
- variation of flavours, new/exciting
- supports local markets/ businesses
- repsonds to eco friendly macro trend
Declared Emotive Triggers
- exciting new flavours with a twist
- social
- feeling healthy good about yourself
Undeclared Emotive Triggers
guilt free
supporting local businesses
- helping the environment with eco friendly packaging
Unique differences
Organic Bites offers a locally organic made product, with flavours taken from local markets
Brand Values
- fresh local organic ingredients
- a twist in flavours
- social- markets are a place to socialise and share
Timeless Equities
organic homemade design
unique flavours
nz made product
Brand Essence
-Organic bites celebrates local market produce and flavours. They encourage consumers to take a moment to share and socialise together.
Central Tensions
-too gourmet for local markets
-healthy/ yum
-market vs supermarket
-different flavours vs normal flavours
Target Audience
parents, adults
New Zealanders
shops at local markets/ enjoys market produce
likes good quality products
likes to be healthy/ organic
organic/ healthy lifestyle
open to trying new products/ flavours
enjoys being social with others
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